Fanta
Refresh Label.
One thing gamers want to avoid is getting their hands greased. Why? Because it affects their performance. So, we created a new label on Fanta bottles that uses cloth material to remove grease from their hands.
Credit:
Creative Director
Sungkwon HA
Art Directors:
Yul Han
Jiho Yoo
Bada Kang
Jamin Kim
Sanghun Lee
Sebee Lee
sungmin Lee
Yunseo Lee
Designer:
Daeun Jo
Planners:
Jeemin Son
Gyueun Lee
Jaeyun Kwon
Soyoung Choi
Shangjin Song
Eunwoo Kim
Jeongmin Park
Wonju Lee
Yejin Cho
Awards:
2024 One Show
Gold : Gaming