About
Sung currently works as a creative director at Ogilvy New York, overseeing Verizon. He also worked as an adjunct professor at the School of Visual Arts in New York for 8 years and founded Openlearn Academy.
Experience (15 years)
Ogilvy / Creactive Director (current)
Publicis / Associate Creative Director
Grey / Associate Creative Director
360i / Senior Art Director
MullenLowe / Art Director
Leo Burnett / Art Director
BBDO / Intern Coffee Maker
Bio
Sung currently works as a creative director at Ogilvy New York, overseeing Verizon. He also works as an adjunct professor at the School of Visual Arts in New York.
There are accomplishments that he believes he distanced himself from other creatives in the market.
He turned a boutique agency in Seoul into an award-winning agency bringing the first Gold and Silver trophies from New York Festivals for LG AI Research Lab.
This year alone, he has won numerous client pitches, which include Samsung, LG, Yogiyo(one of the biggest food delivery apps in Seoul), Green Peace Seoul, and many others, bringing the biggest revenue growth to the company's history.
He became an adjunct professor at age 30, with his student winning 3 Future Lions Awards, 2 Best of Show at Andy Awards, and trophies One Show, ADC, D&AD, Clios, and New York Festivals every year.
Then, he brought his education career one step further. He founded an online streaming education platform called Openlearn Academy. It's a platform designed to help financially and educationally underprivileged students in South Korea. And within three years, it has won more national advertising and design awards than any other Korean university.
A small boutique agency to an award-winning agency.
A creative director who manages employees +50 students to win awards every year.
And an entrepreneur who created a platform to help fellow creatives.
He's been bringing different approaches to every life challenge that he faced and turned them into a successful career. And he can't wait to bring that value to you.
안녕하세요 하성권 크리에이티브 디렉터 입니다.
저는 현재 뉴욕(Ogilvy New York)에서 크리에이티브 디렉터로 근무하며 버라이즌(Verizon) 텔레콤 광고주를 메니징하고 있습니다. 뉴욕 School of Visual Arts에서 겸임 교수로 재직하고 있고, 오픈런아카데미라는 해외공모전 최다수상 플랫폼의 창업자이기도 합니다.
저의 커리어를 간단히 소개하자면,
서울에 있는 프로덕션 유브갓픽쳐스라는 프로덕션에서 제작총괄로 일하며, 1년안에 LG AI LAB광고주에게 뉴욕 페스티벌에서 최초의 금상과 은상 트로피를 가져오는 수상 경력을 갖고 있습니다.
유브갓픽쳐스 제작총괄을 맡고있는 당시 삼성 LG 요기요 그린피스 CJ온스타일 포함한 수많은 클라이언트 프레젠테이션에서 우승하여 회사 역사상 가장 큰 수익 성장을 가져왔습니다.
30세에 뉴욕 School of Visual Arts 겸임교수가 되었으며 Future Lions Award 3개, Andy Awards에서 Best of Show 2개를 수상하고 One Show, ADC, D&AD, Clios 및 New York Festivals에서 트로피를 받고 있습니다. 한해를 거르지 않고 트로피를 수상하고 있습니다.
서울에 있는 대학이 아니면 제대로 된 광고교육을 받을 수 없는 학생들을 돕기위해 Openlearn Academy라는 온라인 스트리밍 교육 플랫폼을 만들었습니다. 대한민국의 경제적 교육적 소외 계층 학생들을 돕기 위해 고안된 플랫폼입니다. 그리고 3년 만에 한국의 다른 어떤 대학보다 더 많은 전국 광고 및 디자인 상을 수상했습니다.
저는 커리어에서 마주한 모든 문제와 도전을 언제나 항상 다양한 방법으로 접근하여 풀어냈습니다.
젋은 인재를 키우기 위해 대학교수로.
제대로 된 교육을 못 받는 청년들을 위해 다시 창업으로.
제가 살아오며 추구한 가치를 귀하회사로 가져갈 수 있는날을 기대해 봅니다.
I was the youngest G-Shock Skateboard Competition
Gold Medalist in Seoul. And I’ve been winning medals
ever since.
career awards:
One Show:
2013 Bronze : Jetblue – Get Away With It
2013 Finalist : One Show Award : Jetblue - Get Away With It
2013 Finalist : One Show Award : Jetblue - Get Away With It
2013 Finalist : One Show Award : Jetblue - Get Away With It
2013 Finalist : One Show Award : Jetblue - Get Away With It
2011 Finalist : One Show Award : David On Demand
2011 Finalist : One Show Award : David On Demand
2009 Silver : One Show : Long’s Horseradish
2009 Finalist : One Show : Long’s Horseradish
2009 Fianlist : One Show : Long’s Horseradish
2009 Finalist : One Show : Long’s Horseradish
New York Festivals:
2022 Gold : Tilda - The First AI to Battle Against Climate Change
2022 Silver : Tilda - Identity Born From Data
2022 Finalist : Tilda - The First AI to Battle Against Climate Change
2022 Finalist : Tilda - The First AI to Battle Against Climate Change
2011 Finalist : Interactive : David On Demand
2011: Finalist : Design : David On Demand
Clios:
2011 Finalist : Leo Burnett – David On Demand
2010 Silver : Leo Burnett – David On Demand
2010 Winner : March Young Gun of the month
Effie Award:
2013 Silver : Effie Award : Jetblue - Get Away With It
2013 Bronze : Effie Award : Jetblue - Get Away With It
Webby Awards:
2011 Honoree : 15th Annual Webby Awards
Art Directors Club:
2013 Silver : Jetblue – Get Away With It
2010 Finalist : Art Director’s Club
G-Shock Skateboarding Competition:
2000 Gold - G-Shock Skateboarding Competition Seoul
Future Lions Award:
2009 Winner : Starbucks - Be Steady
Cannes Lions:
2011 Finalist : Cyber - David On Demand
2011 Finalist : Promo & Activation - David On Demand
D&AD:
2010 Finalist
FCS Awards:
2021 Gold : Citi – The Moment
2020 Best of Show : Citi – The Moment
2020 Best of Show : Citi – The Moment
2020 Best of Show : Citi – The Moment
2020 Judge’s Choice : Citi – The Moment
Leo’s ( Leo Burnett Award ):
2011 Gold : David On Demand
2011 Gold : David On Demand
2011 Silver : David On Demand
2011 Silver : David On Demand
Communication Arts Annual Interactive Competition:
2011 Winner : Communication Arts - David On Demand
Epica Awards:
2010 Silver : Epica Awrds : David On Demand
2010 Silver : Epica Awrds : David On Demand
2010 Silver : Epica Awrds : David On Demand
Graphis:
2009 Gold : Graphis
2009 Gold : Graphis
2009 Gold : Graphis
2009 Gold : Graphis
2009 Gold : Graphis
2009 Gold : Graphis
2009 Gold : Graphis
2009 Gold : Graphis
2009 Gold : Graphis
Lürzer’s Archive International Competition:
2008 Winner
awards as a mentor:
Future Lions Award:
2022 Finalist : Gymshark - Level Up
2022 Finalist : Gymshark - No Pain & Gain
2021 Finalist : Lego - Future Career Collection
2021 Finalist : Lego - The Smartest Phone
2019 Finalist : Brooks Running – Run It Off
2018 Finalist : Sonnet – Code Your Way To Canada
2018 Finalist : Everytown – Emma
2017 Winner : CNN – Ask the Candidate
2017 Finalist : American Addiction Centers – Poke Hero
2017 Finalist : John Lewis – A Night at John Lewis
2016 Winner : Penguin – Book Messenger
2015 Winner : Snaphelp
One Show:
2022 Silver : Spotify - Banned Library
2021 Finalist : Budweiser - Be A Bud
2o21 Finalist : Spotify - Pre-pandemic Drive
2019 Bronze : Brooks Running – Unsubscribe to Pay
2019 Finalist : Brooks Running – Ploggathon
2019 Finalist : Oneshow : Brooks Running – Run It Off
2017 Gold : BMW – Family Sync
2017 Finalist : BMW – Every Moment Counts
2017 Finalist : Unicef – Peace Coverage
New York Festivals:
2022 Gold : Duolingo - Learn To Act
2022 Silver : Netflix Kitchen
2022 Silver : Uber Eats - Recycling Code
2022 Silver : Duolingo - Learn To Act
2022 Bronze : Ustwo - Air
2022 Bronze : Gymshark - Level Up
2022 Bronze : Gymshark - Level Up
2022 Bronze : Gymshark - Level Up
2022 Bronze : Netflix Kitchen
2022 Bronze : Uber Eats - Recycling Code
2022 Finalist : UNDP - Earth-Coin
2022 Finalist : Lush - Perfume Dispanser
2022 Finalist : Netflix Kitchen
2022 Finalist : Uber Eats - Recycling Code
2022 Finalist : UNDP - Earth-Coin
2022 Finalist : UNDP - Earth-Coin
2022 Finalist : Volvo Transit
2022 Finalist : Volvo Transit
2022 Finalist : Volvo Transit
2022 Finalist : Volvo Transit
2022 Finalist : Zyrtec - Menu Filter
2022 Finalist : Lego - Future Career Collection
2022 Finalist : Penguin - Penguin Toon
2021 Silver : Spotify - Help Subscription
2021 Bronze : Re-route Billboard
2021 Bronze : Re-route Billboard
2021 Finalist : Re-route Billboard
2021 Finalist : Re-route Billboard
2021 Finalist : Budweiser - Be A Bud
2021 Finalist : Budweiser - Be A Bud
2021 Finalist : Coors - Rocky Mountain Refresh
2021 Finalist : Coors - Rocky Mountain Refresh
2021 Finalist : Powerade - Bottles Against Abuse
2021 Finalist : Bio Lego
2021 Finalist : Bio Lego
2021 Finalist : Apple - Mask Unlock
2021 Finalist : Apple - Mask Unlock
2021 Finalist : Doordash - Reset For Recovery
2o21 Finalist : NS Homeshopping - Dual Collection
2o21 Finalist : NS Homeshopping - Dual Collection
2021 Finalist : Lego - The Smartest Phone
2020 Gold : Waldo AR
2020 Silver : Power Off Cam
2020 Silver : Waldo AR
2020 Silver : Tag of Shame
2020 Bronze : Power Off Cam
2020 Bronze : Disney+ – Prism
2020 Bronze : Tag of Shame
2020 Bronze : Tag of Shame
2020 Bronze : Tag of Shame
2020 Bronze : Headlines Fired
2020 Finalist : Days Without A Mass Shooting
2020 Finalist : Days Without A Mass Shooting
2020 Finalist : Durex – #fuckmen
2020 Finalist : Durex – #fuckmen
2020 Finalist : Durex – #fuckmen
2020 Finalist : Durex – #fuckmen
2020 Finalist : Durex – #fuckmen
2020 Finalist : Days Without A Mass Shooting
2020 Finalist : Days Without A Mass Shooting
2020 Finalist : Days Without A Mass Shooting
2020 Finalist : Days Without A Mass Shooting
2020 Finalist : Headline Fired
2020 Finalist : Headline Fired
2020 Finalist : Spotify – Navigation Sync
2020 Finalist : Spotify – Navigation Sync
2020 Finalist : Power Off Cam
2020 Finalist : Power Off Cam
2020 Finalist : Disney+ – Prism
2020 Finalist : Disney+ – Prism
2020 Finalist : Disney+ – Prism
2020 Finalist : Disney+ – Prism
2020 Finalist : Spotify – Drive-in
2020 Finalist : Spotify – Drive-in
2020 Finalist : Spotify – Drive-in
2020 Finalist : Waldo AR
2019 Silver : Hello Officer
2019 Bronze : Hello Officer
2019 Bronze : Where’s Waldo Vr
2019 Bronze : Everytown – Emma
2019 Bronze : Everytown – Emma
2019 Finalist : Brooks Running – Unsubscribe to Pay
2019 Finalist : Adidas – Redefine Gifting
2019 Finalist : Spirit Cloud
2019 Finalist : Apple – Tourist Mode
2018 Gold : Adidas – Base1
2018 Gold : Adidas – Move Collection
2018 Bronze : Adidas – Base1
2018 Finalist : Disney – Animoji Auditions
2018 Finalist : WWF – Endangered Animojis
2018 Finalist : WWF – Endangered Animojis
2018 Finalist : Penguin – Storyteller
2018 Finalist : Penguin – Read4Wifi
2018 Finalist : Sexual Harrasment Code
2017 Bronze : BMW – Family Sync
2017 Finalist : Expedia – 360 Facetime Booth
2017 Finalists : Amnesty International – Child Labor Tag
2017 Bronze : New York Festival
2013 Finalist : New York Festival
2013 Finalist : New York Festival
2013 Finalist : New York Festival
2013 Finalist : New York Festival
D&AD:
2022 Winner : Portfolio
2022 Silver : Netflix Kitchen
2022 Bronze : BBC - Reframe Homeschool
2019 Silver : Adnams - Taste The Pollution
2018 Silver : Bacardi – Fantasy Festival : Bacardi
2018 Silver : Adidas – Move Collection
2017 Silver : Square Space – Ain’t No Time Theme
2011 Finalist : Portfolio
Andy Awards:
2022 Best of Show : Uber Eats - Recycling Code
2022 Gold : Budweiser - Be A Bud
2022 Gold : Netflix Kitchen
2022 Gold : Nike - Helpdrop
2022 Gold : Penguin - Book A Movie
2022 Gold : Penguin - Book A Movie
2022 Gold : Volvo - Transit
2022 Gold : Zyrtec - Menu Filter
2022 Gold : Apple - Mask Unlock
2021 Gold : Apple - Mask Unlock
2021 Gold : Lego - The Smartest Phone
2021 Gold : NS Homeshopping - Dual Collection
2021 Gold : Spotify - Track React
2020 Gold : Disney+ – Prism
2020 Gold : Tampax – Amp
2020 Gold : Days Without Mass Shooting
2019 Gold : Hello Officer
2019 Gold : Apple – Power Off Cam
2019 Gold : Adidas – Base_1
2019 Gold : Adidas – Move Collection
2019 Gold : Everytown – Emma
2014 Best of Show : Scent Paint Project
2014 Gold : Google – Unicart
2014 Silver : Google - Unicart
2014 Silver : Google - Unicart
ADC Award:
2022 Silver : Penguin - Wallpaper Library
2022 Bronze : Penguin - Wallpaper Library
2022 Merit : Netflix Kitchen
2022 Merit : Netflix Kitchen
2022 Merit : Powerade - Bottles Against Abuse
2022 Merit : Snapchat - AR Memorial
2021 Finalist : Budweiser - Be A Bud
2021 Finalist : Lego - Future Career Collection
2021 Finalist : Re-route Billboard
2021 Finalist : Lego - Solve By Bricks Collection
2021 Finalist : Doordash - Reset For Recovery
2020 Gold : Design : Tampax – Amp
2020 Silver : Interactive : Waldo AR
2020 Silver : Design For Good : Tag of Shame
2020 Bronze : Design For Good : Disney+ – Prism
2020 Bronze : Branded Content : Waldo AR
2020 Bronze : Interactive : Power Off Cam
2019 Bronze : Hello Officer
2019 Bronze : Everytown – Emma
2018 Finalist: Adidas - Base_1
2018 Finalist: Adidas - Base_1
2018 Finalist: Adidas - Base_1
2018 Finalist: Adidas - Base_1
2018 Finalist: Adidas - Base_1
2018 Finalist :Adidas - Move Collection
2018 Finalist :Adidas - Move Collection
2018 Finalist :Adidas - Move Collection
2018 Finalist : Sonnet - Insuride
2018 Finalist : Sonnet - Safe Maps
2018 Finalist : #BantheOrangeBottle
Clio Awards:
2022 Gold : Lego - Future Career Collection
2022 Gold : Lego - Future Career Collection
2022 Gold : Nike - Help Drop
2022 Bronze : Nike - Help Drop
2022 Bronze : Nike - Help Drop
2022 Bronze : Nike - Help Drop
2022 Silver : Volvo - Transit
2022 Silver : Volvo - Transit
2022 Bronze : Zrytec - Menu Filter
2022 Bronze : Burgerking - MAKE'em KINGs
2022 Shortlist : Duolingo - Learn To Act
2022 Shortlist : Duolingo - Learn To Act
2022 Shortlist : Budweiser - Be A Bud
2022 Shortlist : Zyrtec - Menu Filter
2020 Gold : Re-Route Billboard
2o20 Silver : Re-Route Billboard
2020 Bronze : Re-Route Billboard
2020 Bronze : Mask Unlock
2019 Gold : Days Without Mass Shooting
2019 Silver : Fight Gunfire With Fire – Share A Victim
2019 Silver : Hello Officer
2019 Bronze : Where’s Waldo Vr
2019 Bronze : Durex – #Fuckmen
2019 Shortlist : Apple – Power-off Cam
2019 Shortlist : Brooks Running – Run It Off
2019 Shortlist : Brooks Running – Run It Off
2018 Gold : Everytown Emma
2018 Gold : Adidas – Move Collection
2018 Silver : Everytown Emma
2018 Silver : Everytown Emma
2018 Silver : Adidas – Base_1
2018 Bronze : Sexual Harrasment Code
2018 Merit : Penquin – Read 4 Wifi
2017 Bronze : Ask The Candidate
2014 Silver : Scent Paint Project
2013 Silver
Addy Awards:
2018 Gold : Everytown – Emma
2018 Gold : Adidas – Move Collection
2018 Gold : Adidas – Base_1
2018 Silver : Apple – Tourist Mode
2018 Silver : Apple – Power Off Cam
2018 Silver : Hello Officer
2018 Silver : Hello Officer
2017 Gold : John Lewis – Mini Closet
2017 Gold : Expedia – 360 Facetime Booth
2017 Gold : A night at John Lewis
2017 Silver : Adidas – Move Collection
2017 Silver : Penguin – Read4Wifi
2017 Silver : Penguin – Story Teller
2017 Silver : A Finger Lickin’ Good Ride
2017 Silver : Sonnet – Send Socks to Justin
2017 Silver : Child Labor Tag
2016 Silver : Glaad To Be Proud Filter
2016 Silver : What if it were your pet?
2012 Silver : Out-of-Home
2012 Silver : Out-of-Home
2012 Silver : Non-Traditional Advertising
2012 Bronze : Out-of-Home
2012 Bronze : Non-Traditional Advertising
2012 Bronze : Mobile Apps
2011 Best of Show : Interactive, Media
2011 Gold : Non-Traditional Advertising
2011 Gold : Non-Traditional Advertising
2011 Gold : Non-Traditional Advertising
2011 Gold : Interactive, Online
2011 Gold : Interactive, Online
2011 Gold : Interactive, Online
2011 Silver : Non-Traditional Advertising
2011 Silver : Non-Traditional Advertising
Addy Awards:
2018 Gold : Everytown – Emma
2018 Gold : Adidas – Move Collection
2018 Gold : Adidas – Base_1
2018 Silver : Apple – Tourist Mode
2018 Silver : Apple – Power Off Cam
2018 Silver : Hello Officer
2018 Silver : Hello Officer
2017 Gold : John Lewis – Mini Closet
2017 Gold : Expedia – 360 Facetime Booth
2017 Gold : A night at John Lewis
2017 Silver : Adidas – Move Collection
2017 Silver : Penguin – Read4Wifi
2017 Silver : Penguin – Story Teller
2017 Silver : A Finger Lickin’ Good Ride
2017 Silver : Sonnet – Send Socks to Justin
2017 Silver : Child Labor Tag
2016 Silver : Glaad To Be Proud Filter
2016 Silver : What if it were your pet?
2012 Silver : Out-of-Home
2012 Silver : Out-of-Home
2012 Silver : Non-Traditional Advertising
2012 Bronze : Out-of-Home
2012 Bronze : Non-Traditional Advertising
2012 Bronze : Mobile Apps
2011 Best of Show : Interactive, Media
2011 Gold : Non-Traditional Advertising
2011 Gold : Non-Traditional Advertising
2011 Gold : Non-Traditional Advertising
2011 Gold : Interactive, Online
2011 Gold : Interactive, Online
2011 Gold : Interactive, Online
2011 Silver : Non-Traditional Advertising
2011 Silver : Non-Traditional Advertising
Busan Adstars:
2014 Crystal
2014 Crystal
2014 Crystal
2014 Bronze
2014 Finalist
2014 Finalist
2014 Finalist
2014 Finalist
2013 Silver
2013 Silver
2013 Bronze
2013 Bronze
2012 Gold
2012 Silver
2011 Finalist
2011 Finalist