Refill – Recovery Shampoo
Client: Constant INC
Design & Art Direction: Sungkwon Ha
Background:
A hair-loss shampoo market is a fiasco. There are fake reviews, fake endorsements from celebs and influencers, fake imagery, artificial labs,
doctors and designs that misled customers continually.
Market Insight:
A hair-loss shampoo market is a fiasco. There are fake reviews, fake endorsements from celebs and influencers, fake imagery, fake labs,
doctors and designs that misled customers constantly.
Design Insight/Idea:
There's a new packaging design trend where products laid out all the ingredients on the packaging's front side. And I reversed the mechanism and showed what our products don't have.