Refill – Recovery Shampoo

Client: Constant INC
Design & Art Direction: Sungkwon Ha

Background:

A hair-loss shampoo market is a fiasco. There are fake reviews, fake endorsements from celebs and influencers, fake imagery, artificial labs, doctors and designs that misled customers continually.

Market Insight:

A hair-loss shampoo market is a fiasco. There are fake reviews, fake endorsements from celebs and influencers, fake imagery, fake labs, doctors and designs that misled customers constantly.

Design Insight/Idea:

There's a new packaging design trend where products laid out all the ingredients on the packaging's front side. And I reversed the mechanism and showed what our products don't have.