Nook HD Launching TV

Client: Barned and Noble
Executive Creative Directors: Tim Vacarino, Dave Weist
Art Director: Sungkwon Ha
Writer: Andrea Mileskiewicz

Background:

Barnes & Noble launched its second generation of tablet pc, Nook HD. And it has a feature that allows families to switch profiles, which gave them a great reason to buy since it was made for everyone.

Idea:

But what would happen if one family shared one of the best tablet pc in the market? They would hide away from each other with the Nook HD. And we turned that probability into a commercial.