Get Away With It

Client: JetBlue
Creative Directors: Cliff Leicht, Wendy Leicht
Art Directors: Sungkwon Ha, Ryan Montgomery, Eliana Perez De Gracia
Copy Writers: Nick Olish, Jamie Rome

Background:

JetBlue had been promoting Carribean getaway packages only through banners and websites.

Idea:

To create awareness and expand online booking customers, we've created the first ever game show online. At a studio in New York, our (Mark Hammerberg, played by voice actor Jim Conroy) and an assistant, Hailey Sweet, and anyone with Skype and a webcam could play. The game ran from June 18 to June 22. The winner of each show will get a JetBlue vacation getaway for two.