Get Away With It
Creative Directors: Cliff Leicht, Wendy Leicht
Art Directors: Sungkwon Ha, Ryan Montgomery, Eliana Perez De Gracia
Copy Writers: Nick Olish, Jamie Rome
JetBlue had been promoting Carribean getaway packages only through banners and websites.
To create awareness and expand online booking customers, we've created the first ever game show online. At a studio in New York, our (Mark Hammerberg, played by voice actor Jim Conroy) and an assistant, Hailey Sweet, and anyone with Skype and a webcam could play. The game ran from June 18 to June 22. The winner of each show will get a JetBlue vacation getaway for two.