Hyundai – Time Square Race
BACKGROUND:Hyundai had one of the main billboards in Time Sq. and was looking for an idea that could engage audience against all the other billboards.
INSIGHT:Unlike many interactive billboards in Time Sq. was usually about helping people taking photos, we wanted to create an experience that only Hyundai could offer.
IDEA:We created the first ever mobile racing game that utilizes Time Sq billboard as a screen.