House To Yourself Gift Collection

Client: HBO
Group Creative Director: Jeff Anderson
Senior Art Director: Sungkwon Ha
Senior Copy Writer: Jamie Rome

Background:

HBO launched a new limited series Big Little Lies. And they had to reach a whole new audience too…Busy moms.

Insight:

According to a study, balancing children, work and housework leaves moms an average of just 17 minutes of ‘me time’ each day.

Idea:

So we sent these busy moms the “House To Yourself” Gift Collection – A gift collection that kicks their family out of the houseAnd let moms throw a Big Little Lies Party.