Made For What Matters

Client: Google
Creative Director: Junmo Jung
Senior Art Director: Sungkwon Ha
Senior Copy Writer: Yujin Kim


Google launched its next generation of tablet pc, Nexus 7, and asked our agency to create a TV campaign in Korea under the global tagline “Made For What Matters.”

Insight: / Idea:

Working more than 68 hours a week, South Korea has a harsh working environment and a highly competitive job market. That's where we found a role for our product – to help a dad who hasn't spent quality time together with the family. And to support a college graduate who's practicing for a job interview with three different candidates at the same time, which is a normal process for Koreans.