INSIGHT:Learning that women are paid 29% less than men at Citi should shock you, but we've heard about the Gender Pay Gap for years. It's not really surprising anymore and we become complacent.
IDEA:To Kids, however, see the world more purely, with a clear understanding of right and wrong. So we know they'll be shocked when they hear the news for the first time. To prove this, we're going to commission a celebrated female photographer to capture the moment daughters learn about the Gender Pay Gap. These powerful portraits will serve as a reminder to never be complacent in the face of inequality.